Role Overview

Alokozay Group is hiring a Marketing Manager with proven marketing leadership experience, strategic thinking abilities, strong brand management skills, and the ability to develop and execute comprehensive marketing strategies that drive brand growth, customer engagement, and business success in the FMCG sector.

Marketing Strategy Development

Develop comprehensive marketing strategies by analyzing market trends, identifying target audiences, defining positioning, setting marketing objectives, creating campaign roadmaps, and establishing strategic initiatives that drive brand growth and competitive advantage.

Brand Management and Development

Manage and develop the Alokozay brand by ensuring consistent brand messaging, maintaining brand guidelines, enhancing brand equity, positioning products effectively, and building strong brand recognition across all markets and customer touchpoints.

Campaign Planning and Execution

Plan and execute integrated marketing campaigns across multiple channels including digital, social media, traditional media, in-store promotions, and events to maximize brand visibility, drive customer engagement, and achieve sales objectives.

Digital Marketing and Social Media

Lead digital marketing initiatives by developing online strategies, managing social media platforms, overseeing content creation, implementing SEO/SEM tactics, running digital advertising campaigns, and leveraging digital channels to reach target audiences effectively.

Market Research and Consumer Insights

Conduct market research and gather consumer insights by analyzing market data, understanding customer preferences, tracking competitor activities, identifying opportunities, and using insights to inform marketing strategies and product development.

Product Marketing and Launches

Drive product marketing and launches by developing go-to-market strategies, creating launch campaigns, coordinating with sales teams, preparing marketing materials, and ensuring successful introduction of new products to market.

Budget Management and ROI Optimization

Manage marketing budgets by allocating resources effectively, tracking expenditures, optimizing spend across channels, measuring campaign ROI, and ensuring maximum return on marketing investments while maintaining fiscal responsibility.

Team Leadership and Development

Lead marketing team by providing direction, assigning responsibilities, mentoring team members, fostering creativity, building capabilities, and creating a high-performing team that delivers innovative marketing solutions.

How to Apply

Ready to lead marketing excellence at Alokozay Group. Email your updated CV to: hr@alokozay.com. Please mention the role you're applying for in the subject line. Subject Line: "Marketing Manager"

About us:

Alokozay Group is a leading FMCG company with a strong portfolio of consumer products, committed to brand excellence and marketing innovation across diverse markets.