Customer Relationship Strategy Leadership The CRM Manager will take the lead in developing a comprehensive customer relationship strategy that nurtures long-term loyalty, strengthens emotional brand connection, and enhances engagement across every touchpoint. This role requires a deep understanding of customer behaviour in the luxury jewellery sector, ensuring that every communication reflects elegance, exclusivity, and the brand’s premium identity.

Data-Driven Engagement Development This role involves designing and executing customer engagement initiatives built on solid data insights, segmentation techniques, and behavioural patterns. The CRM Manager will create personalized communication flows across digital and in-store channels, ensuring customers feel valued at every stage of the buying journey while supporting sales growth.

Loyalty Program Innovation The CRM Manager will design and oversee loyalty and rewards programs tailored to premium jewellery customers, introducing exclusive offers, membership tiers, and experience-driven campaigns that elevate customer satisfaction. This paragraph highlights the ability to create memorable touchpoints that encourage customers to strengthen their relationship with the brand.

Customer Conversion Optimization The role includes monitoring and improving lead conversion across various platforms, collaborating closely with sales teams to identify bottlenecks and enhance performance. The CRM Manager will ensure that customer feedback, behaviour insights, and conversion metrics are used strategically to maximize sales and strengthen overall customer value.

Performance Insights and Analytical Reporting The CRM Manager will analyze customer data, campaign outcomes, and buying trends to produce actionable insights that guide marketing and sales decisions. This includes generating detailed reports, tracking KPIs, measuring ROI, and ensuring that every CRM activity contributes positively to business outcomes.

Cross-Channel Marketing Alignment The CRM Manager will work closely with digital, ATL, and BTL teams to ensure that all CRM communications align harmoniously with brand messaging. This collaboration ensures consistency across campaigns, reinforces brand identity, and maintains a unified customer experience across all marketing channels.

Data Integrity and Privacy Governance Maintaining secure, accurate, and well-organized customer data is a core responsibility. The CRM Manager will ensure compliance with data privacy laws, uphold data protection standards, and maintain the reliability of customer databases to support personalized marketing while ensuring ethical and legal compliance.

Team Collaboration and Leadership Support The CRM Manager will serve as a key link between customer service, sales, marketing, and retail teams, ensuring that customer information is used effectively to improve customer experiences. This role encourages collaborative decision-making and supports team members in delivering superior service within a fast-paced luxury retail environment.

How to Apply:

Interested candidates can send their CV to careers@arakkalgold.com with the subject line: CRM Manager Application – Your Name. Only qualified applicants with relevant jewellery industry experience will be considered.

About Us:

Arakkal Gold & Diamonds is a prestigious and rapidly growing jewellery brand in the UAE, known for exceptional craftsmanship, premium gold and diamond collections, and a trusted legacy built on purity and elegance. With a strong presence in Dubai, Sharjah, and Abu Dhabi, the company combines tradition with modern luxury to offer customers an unmatched jewellery experience. Our commitment to innovation, service excellence, and long-term customer relationships makes us one of the leading names in the region’s jewellery industry.