Role Overview – Novomed is hiring a Social Media Marketing Specialist for a full-time, on-site role based in Dubai, UAE. This position is ideal for creative, data-driven digital marketing professionals with strong social media expertise, content creation skills, and the ability to develop and execute engaging social media strategies that drive brand awareness, patient engagement, and business growth within the healthcare sector.

Social Media Strategy and Planning – You will develop and execute social media strategies by defining objectives, identifying target audiences, planning content calendars, selecting appropriate platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube), and creating comprehensive social media plans that align with Novomed's marketing goals and brand positioning.

Content Creation and Copywriting – You will create compelling social media content and copy by writing engaging captions, developing creative concepts, crafting patient education content, health tips, service promotions, and brand stories that resonate with audiences, drive engagement, and communicate Novomed's healthcare expertise and values.

Social Media Management and Publishing – You will manage social media accounts and publishing by scheduling posts, maintaining consistent posting frequency, managing content calendars, coordinating with design and creative teams, and ensuring timely, relevant content across all social media platforms.

Community Management and Engagement – You will manage community engagement by responding to comments and messages, moderating conversations, addressing patient inquiries professionally, fostering positive interactions, building online community, and maintaining Novomed's reputation as a trusted healthcare provider.

Paid Social Media Advertising – You will plan and execute paid social media advertising campaigns by creating ad strategies, setting up campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads), defining target audiences, managing budgets, A/B testing creatives, optimizing performance, and maximizing ROI on social media ad spend.

Influencer and Partnership Collaboration – You will coordinate influencer and partnership collaborations by identifying relevant health and wellness influencers, managing outreach, negotiating partnerships, coordinating content collaborations, and leveraging influencer networks to amplify Novomed's reach and credibility.

Visual Content and Creative Development – You will develop visual content and creative assets by briefing designers, creating graphics, editing images and videos, developing reels and short-form video content, and ensuring all visual content is on-brand, high-quality, and optimized for each social media platform.

Social Media Analytics and Reporting – You will track social media analytics and performance by monitoring KPIs (reach, engagement, follower growth, conversions), analyzing campaign performance, using analytics tools (Facebook Insights, Instagram Analytics, Google Analytics), preparing reports, and providing data-driven insights to optimize strategies.

Trend Monitoring and Content Innovation – You will monitor social media trends and innovations by staying current with platform updates, trending topics, viral content formats, healthcare marketing trends, and competitive activities, and by adapting strategies to capitalize on emerging opportunities.

Patient Education and Health Awareness Campaigns – You will create patient education and health awareness campaigns by developing informative content on health topics, preventive care, wellness tips, medical services, and awareness campaigns (breast cancer awareness, diabetes awareness, etc.) that position Novomed as a thought leader in healthcare.

Brand Voice and Messaging Consistency – You will maintain brand voice and messaging consistency by ensuring all social media content aligns with Novomed's brand guidelines, tone of voice, messaging pillars, and healthcare communication standards, and by representing the brand professionally across all platforms.

How to Apply:

Send your updated CV to murad.rasheed@novomed.com. Please highlight your social media marketing experience, the platforms you specialize in, examples of successful social media campaigns or content you have created, your paid advertising and analytics skills, any healthcare or medical sector experience, and your creative portfolio or links to social media accounts you have managed. Forward to anyone in your network who may be a strong fit.

About the Company:

Novomed is a leading healthcare provider in Dubai and the UAE committed to delivering exceptional patient care and medical excellence. The company is seeking a creative, data-driven Social Media Marketing Specialist who brings strong social media expertise, content creation skills, and a passion for healthcare communication to develop engaging digital strategies, build online community, and enhance Novomed's brand presence across social media platforms.