Role Overview: PFTEC is seeking a dynamic and experienced Marketing Manager to spearhead our marketing strategies, drive the adoption of our AI solutions within the retail sector, and establish the company as a leading innovator in the industry. This role demands a strategic thinker with a strong understanding of both AI technologies and the retail landscape, capable of translating complex technical capabilities into compelling marketing narratives.

Development and Execution of AI-Driven Retail Marketing Strategies: You will be responsible for developing and executing comprehensive AI-driven marketing strategies specifically tailored for the retail sector. This includes identifying key market opportunities, defining target audiences, and establishing clear marketing objectives aligned with business goals.

Leveraging AI-Powered Insights for Data-Driven Campaigns: You will leverage AI-powered insights and analytics to craft data-driven marketing campaigns that maximize customer engagement, drive conversions, and enhance customer lifetime value. This involves utilizing predictive analytics and customer behavior data to personalize marketing efforts and optimize campaign performance.

Creation and Oversight of Omnichannel Marketing Campaigns: You will create and oversee the execution of omnichannel marketing campaigns across various channels, including digital marketing, social media marketing, content marketing, and performance marketing. This requires a holistic approach to reach and engage retail businesses effectively across their preferred touchpoints.

Collaboration with AI Engineers and Product Teams: You will work closely with our AI engineers and product development teams to gain a deep understanding of our AI technologies and translate their technical capabilities and benefits into clear, compelling, and customer-centric marketing messages that resonate with the retail industry.

Building and Managing Strategic Partnerships: You will be responsible for building and managing strategic partnerships with key retail technology influencers, prominent AI thought leaders, and other relevant industry stakeholders to expand our reach, enhance our credibility, and drive market awareness.

Monitoring Market Trends and Competitive Landscape: You will continuously monitor market trends, analyze competitor strategies, and track customer insights within the AI and retail sectors to identify opportunities for differentiation and optimize our marketing efforts for maximum impact.

Leading Content Creation for Retail AI Education: You will lead the creation of high-quality content that educates retail businesses on the transformative impact of AI in key areas such as sales enhancement, customer personalization, and operational efficiency improvements. This includes developing white papers, case studies, blog posts, webinars, and other relevant content formats.

Contact Us:

Ready to drive the AI revolution in retail? Apply now by sending your resume and portfolio to career@pftec.com.

About Us:

PFTEC is at the forefront of developing innovative AI solutions for the retail industry. We are passionate about empowering retail businesses with the power of artificial intelligence to achieve unprecedented levels of efficiency, customer engagement, and growth. Join us and be a part of shaping the future of retai