Pink Camel Recruitment is recruiting on behalf of a fast-growing consumer wellness and lifestyle business for a Head of Marketing (Brand & Growth) to shape brand positioning and drive customer acquisition across the UAE and Saudi Arabia. As a multi-award-winning recruitment agency born in Dubai with deep multi-sector experience across the Middle East, Pink Camel connects ambitious marketing leaders with fast-growing, founder-led businesses. This is an excellent opportunity for a commercially minded marketing leader who wants to shape the growth strategy of an emerging regional wellness brand from a senior, close-to-the-founders vantage point.

In this role, you will develop and execute the overall brand and growth marketing strategy across the UAE and Saudi Arabia, and lead brand positioning to ensure consistent messaging across all digital and offline customer touchpoints. You will oversee performance marketing initiatives, collaborating with media buying teams and creative partners to optimise campaign performance, and define and manage content strategy, social media planning, organic growth initiatives, and brand storytelling. You will drive influencer marketing, affiliate programmes, creator partnerships, and ambassador campaigns to maximise brand reach and customer acquisition, and develop strategic partnerships, co-marketing campaigns, retail activations, sponsorships, and experiential marketing initiatives. Leading CRM strategy including customer lifecycle campaigns, email marketing, loyalty programmes, retention initiatives, and product launch communications, managing relationships with creative agencies, production companies, influencers, freelancers, and external marketing partners, analysing marketing performance and customer insights to identify growth opportunities, leading and mentoring the marketing team, and working cross-functionally with founders and commercial teams to support business expansion will round out your responsibilities.

The ideal candidate holds a bachelor's degree in Marketing, Business, Communications, or a related field, with a minimum of three to five years' experience in Brand Marketing, Growth Marketing, Digital Marketing, or related leadership roles within eCommerce, DTC, FMCG, consumer goods, or retail brands. You bring proven experience developing integrated marketing strategies that drive customer acquisition and revenue growth, strong expertise in performance marketing, paid social advertising, CRM, influencer marketing, content marketing, and social media management, and experience managing agencies, cross-functional teams, and multiple marketing projects simultaneously. A strong understanding of consumer behaviour within the UAE and Saudi Arabian markets, a commercial mindset that balances creativity with measurable business outcomes, and excellent leadership, communication, stakeholder management, and project management skills are essential. Strong analytical skills interpreting marketing data and campaign performance metrics are required, and experience using AI-powered marketing tools, automation platforms, and marketing technologies is highly desirable. You are comfortable working in a fast-paced, entrepreneurial, high-growth environment, and willing to travel within the GCC as required for partnerships, activations, and business initiatives.

Salary:
AED 20,000 to 24,000 per month

Apply Now:

To apply, share your CV to katie@pinkcamel.ae
When submitting your application, ensure your CV clearly highlights your experience leading brand and growth marketing strategy, your track record in performance marketing, CRM, and influencer partnerships, and your understanding of UAE and Saudi consumer markets. Your cover letter should explain why you are drawn to this Head of Marketing opportunity and reflect your ability to balance creative brand-building with measurable, commercially driven growth. Feel free to forward this opportunity to anyone in your network who may be a strong fit.

About Us:
Pink Camel Recruitment is a multi-award-winning recruitment agency born in Dubai, specialising in permanent and contract hiring across the Middle East, Europe, and Africa. Founded by Mollie Powell and headquartered on Sheikh Zayed Road, Dubai, the agency is a value-driven business known for a technology-first approach, using artificial intelligence and behavioural science to support talent retention alongside flexible monthly payment options for clients. Pink Camel partners closely with clients across all industries, helping them build world-class, diverse teams and acting as a genuine extension of each client's brand throughout the hiring process, from sourcing through to onboarding.